Cereal Before Instagram: Breakfasts That Didn’t Need Likes
There was a time when breakfast didn’t glow under studio lighting or feature on social media feeds. It was humble, utilitarian, and often silent. The day began with the smell of porridge, not the pressure of a presentation
In ancient Egypt, labourers consumed barley gruel before heading out to build pyramids. The Romans stirred a porridge called puls mix of barley and water-believing it provided strength for long marches. In India, rice porridge and lentil khichdi served as nourishment for both kings and monks. These weren’t dishes for admiration; they were acts of practicality. Food was energy, not identity.
The Origins of the Modern Cereal Craze
Cereal as we know it today was born in the late 19th century. John Harvey Kellogg, a doctor from Michigan, created cornflakes as part of a vegetarian wellness movement. His goal wasn’t indulgence; it was restraint. He believed bland foods could promote purity of body and mind. Ironically, what began as a health experiment became one of the most commercialised foods in history.
By the mid-1900s, cereal boxes had transformed into miniature billboards, featuring mascots, puzzles, and prizes. The sugary revolution had arrived. Breakfast stopped being a meal-it became an industry.
Back to Basics: A Generation Rewrites Breakfast
Fast forward to the present, where Gen Z faces a paradox. We live in a world with endless choices, yet most of us crave simplicity. The flashy cereals of the past are giving way to cleaner, more authentic options: oats, millet, and moong-based blends that emphasise function over fantasy.
Cereal bowls now reflect a larger cultural shift. They represent self-care, sustainability, and the pursuit of real nutrition. Breakfast is no longer about crunch-it’s about conscience.
The Science of a Smart Start
Nutritionally, cereals provide carbohydrates, fibre, and micronutrients. When paired with proteins-such as moong or nuts-they become a complete meal that sustains energy levels and stabilises blood sugar. Whole grains aid digestion, while complex carbs fuel the brain. Breakfast, often called the day’s most important meal, sets the metabolic rhythm for the hours ahead.
How Its Moong Brings Breakfast Home
Its Moong honors this timeless ritual by revisiting cereal’s true purpose-nutrition through simplicity. Their moong-based cereals and ready-to-eat options combine ancient Indian ingredients with modern convenience, delivering protein, fibre, and taste in equal measure.
No artificial colors, no sugar overload, and no frills-just honest food that respects both your body and your timeline. Because in a world full of filters, authenticity is the real luxury.